If I had to create a media product to show the correct portrayal of an Arab I would make a website that allows you to interact with the world. It would have different video and audio clips, pictures and write-ups showing people the difference in what media shows us and the real thing. Some examples could be clips from the documentary "Reel Bad Arabs" or the television sitcom "Little Mosque on the Prairie" showing people a good example of how the world is being given the wrong idea about Arabs from movies. These slips would show society what real Arabs are actually like. It would have different polls, quizzes and even a comment box so that you could leave your impression about the whole situation (example at the bottom).
I chose this media type because the Internet is available for everyone, from your own home to the public library. As of September 2007, approximately 1,244,449,601 people worldwide use the Internet, according to Internet World Stats so as one can see the Internet is starting to become easy to use for everyone.
To get the message out there about my website, I would create a commercial advertising the website. It would show clips of Arabs being wrongfully portrayed in a group of videos and then it would cut to a black screen and in white writing it would say, "Look familiar?" then it would flash to another phrase that would say "What about this?". At that time it would shows clips from different movies or TV shows of how Arabs can be portrayed in the correct way. At the end of the commercial it would go to a blank background and say "In the book "Reel Bad Arabs" by Dr. Jack Shaheen, he discovered that out of 1000 films that have Arab and Muslim characters from the year 1896 to 2000, 12 were positive depictions, 52 were even handed, and the rest of the 900 and so were negative" It's good to show the audience the truth about Arabs in films and i think this statistic would help them try to fully understand it more. Lastly it would show the website address and a number that you could call to get more information.
I think that my specific target audience would be teenagers and young adults. I think that since they are the next generation they need to know the absolute truth, and since many to almost every teen and young adult knows how to use an Internet they would be the more likely to visit the website. For those who didn't know how to use the Internet the TV ad would give them a number to call. Along with that, I feel that teens are more easily encouraged because they are prone to having a more open mind about believing in something rather then trying to get an older person to go against everything that they used to believe in.
I think that this website would work very well because you’d be able to get feedback from the quizzes, polls and comments left on the site. People could leave their thoughts, beliefs and personal opinions behind for other people to read. They could also leave their emails in a comment or sign up for a private list to get personal emails back from different writers working for the website or even other people visiting the site. I personally think that this website would allow people to get the true meaning of all Arabs and Muslims.
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