Fulla is the Muslim version of the original doll we know as Barbie and was produced by NewBoy Design Studio. She is extremely popular in places such as Saudi Arabia and in Muslim homes. In a toy-outlet in central Damascus, Fulla is out selling Barbie 40 - 1. NewBoy has sold 1.5 million Fulla dolls since November 2003, which shows just how popular Fulla is becoming. You can now buy Fulla clothes, Fulla CD player or even a pink Fulla bicycle. Fulla has become much more popular and will probably continue to grow with the upcoming Doctor Fulla and Teacher Fulla.The purpose of Fulla was to bring a more cultural view to the average Barbie. By doing so not only is Barbie being sold, but to those families who would not buy their children Barbi
e, can buy them the doll Fulla. And when a lot of people buy Fulla many people are benefiting from this, especially NewBoy Design Studio. When creating this doll, NewBoy did a lot of work to create something that would appeal to one ethnic group, but could also apply to many others. They wanted to show that Barbie doesn’t always have to be skinny, have blonde hair, blue eyes, big boobs, and white skin to be considered pretty. Fulla on the other hand has darker skin, auburn eyes and covered with a abaya and is still equally as gorgeous. This is a great message for girls of this ethnic diversity. This is why NewBoy made Muslim girls the target audience so not only the Caucasian girls can see beauty through a doll, but so can Muslim girls.Just like Barbie, Fulla has come out with a video ad of the doll. In the Fulla video you can see some of the aspects that she does that makes her different from Barbie such as the praying and the abaya that she wears out in public, but is taken off in the house. You can also see the obvious language difference between each video. In the Barbie video you see Barbie wearing much more skimpy clothing as well as the young girls in the video. You can really see a huge cultural difference between the two dolls.
Barbie commercial
Fulla commercial
I personally think we should keep going with this idea and not only make Fulla dolls, but other dolls of other ethnic groups and religions. I think it would be a really good profit and a good self-image boost for young girls of other religions and ethnic groups.
Fulla commercial
I personally think we should keep going with this idea and not only make Fulla dolls, but other dolls of other ethnic groups and religions. I think it would be a really good profit and a good self-image boost for young girls of other religions and ethnic groups.
PLUS!
Click here to check out the very first Barbie commercial from 1959! Notice the difference in music, clothing and price of the doll and commercial.
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"Barbie...or really a Baddie?." Telegraph.co.uk. 29 June 2007. irPublish. 16 Jan 2008 http://my.telegraph.co.uk/VirtualContent/93583/20070629113745.jpg.
"Fulla, la Barbie musulmane." Such a Blog. 13 Apr 2006. Such a Blog. 16 Jan 2008 http://www.suchablog.com/images/2006-avril/fulla-gd.jpg.
MacKinnon, Mark. Barbie Meets her Muslim Match." The Globe and Mail [Damascus]27 Oct 2005: A21.
2 comments:
Great Post. And a really big difference between Fulla and Barbie. For my daughter, I definitely prefer the ideals the Fulla represents!
I found it interesting that fulla was an adaptation of Barbie for different cultures. I think that it is great that this is possible and that it has grown in popularity as you said. I will have to ask my friend who is from Saudi Arabia if her little daughter wants or has one. https://muslimdolls.com/products/fulla-muslim-doll-in-day-outfit
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